National leadership in fostering a culture of excellence and innovation.

To motivate institutions, entrepreneurs, and individuals in the Al-Ahsa Governorate towards excellence and innovation in institutional practices, enhancing and spreading a culture of excellence, and improving performance and services for beneficiaries. This contributes to achieving the comprehensive development goals of the Kingdom of Saudi Arabia in line with Vision 2030.

Transparency Excellence Empowerment Effectiveness Partnership Sustainability Professionalism

To elevate the performance level across all three sectors (governmental, non-profit, and private) in various fields through a set of criteria adopted from local, regional, and global excellence models. To provide clear criteria for evaluating and improving performance in the three sectors, enabling them to achieve excellence, leadership, and competitiveness at local, regional, and global levels. To activate the role of all community segments and individuals in contributing to the future development of Al-Ahsa and fostering a spirit of competition among the relevant sectors to advance the Governorate. To assist the three sectors and individuals in Al-Ahsa in reaching advanced levels in rankings and obtaining international awards in institutional excellence through the award. To spread a culture of excellence, creativity, and innovation in the Al-Ahsa community, improving performance and continuous development. To keep up with best practices and successful experiences in institutional...